The Bespoke Access Awards aims to release designers’ imagination and suggest innovations or improvements that could bring joy and pleasure to the experience of hotel guests, especially those with disabilities. The competition is not about improving current regulations, rules or standards that may apply in any particular country (although these may change over time as new ideas are adopted). Entrants will also be assessed on the merits and capability of their proposals to realise their ideas beyond the competition itself.

Competitors may like to consider the following questions as a stimulus to their design ideas:

⦁ What sort of welcome do hotels provide for those with disabilities?

⦁ What has been your experience of staying in a room set aside for those with disabilities?

⦁ What do you feel about products or facilities in hotels designed particularly for those with disabilities?

⦁ How can the persistent ‘medicalisation’ of designs for disability be overcome?

⦁ How can the detailed design of hotels be made more inclusive from the start of the architectural process?

⦁ What systems or processes need to be improved, before the experience of hotels can become more joyful for everyone?

Three strands of design have been identified for competitors to consider. They are (1) architecture; (2) product design and (3) service design.


In the context of the Bespoke Access Awards, ‘architecture’ means design concepts for hotel buildings or interiors. These may be expressed in sketches, graphics, drawings, illustrations, photographs, sections, plans, or elevations.

Please note that no hotel or other sites are offered or suggested as part of the competition; competitors are free to imagine new buildings in any context (urban or rural) or to suggest changes to, or refurbishment of, existing buildings.

Product Design:

In the context of the Bespoke Access Awards, ‘product design’ means original design concepts for discrete, useful objects (Including hotel fixtures and fittings) that have not been designed or manufactured by others and which do not already exist as products. Such objects may be portable or fixed. Ideas may be expressed in sketches, graphics, drawings, illustrations, photographs, sections or plans.

Service Design:

In the context of the Bespoke Access Awards, ‘service design’ means concepts and processes designed to alter or modify behaviour so as to improve the quality of disabled visitors’ experience of hotels. This includes booking, checking in, staying [including sleeping, dining, bathing and using other amenities] and checking out. Entries may consist of ideas for Apps, new training and education processes for staff, or inventions for assistive technologies. The preceding examples are by no means exhaustive.

Competitors may confine themselves to one or more strand or combine them, possibly by collaborating with others.

Further details of the Submission Requirements are given under Competition Conditions.